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Lamaze Belly Rub is exceptional for keeping the skin elastic and stretchy during pregnancy, as well as soothing itchy bellies. Stretch marks are simply tears in the skin, so maximizing elasticity is ideal for helping prevent stretch marks. Key ingredients include organic and natural cocoa butter, shea butter as well as a wide range of additional emollients, each of which penetrate differently into the skin to maximize elasticity. Lamaze Belly Rub is water-free for maximum effectiveness and has a very pleasing, light fresh pomegranate scent. Use twice daily for best results.